Apple CEO Tim Cook is said to have been uncharacteristically angered recently by an organized movement of Rightwing shareholders demanding that the company stop its investments in green initiatives. Apple has announced its intention of obtaining 100% of its power for administrative operations from clean, renewable energy sources in the not-too-distant future.
"Since taking the helm at Apple in 2011," the UK Independent reports, "Cook has made notable improvements to the company’s use of renewable energy, increasing the use of solar, wind and geothermal resources used to power Apple’s offices from around a quarter of its total energy use to more than 75 per cent."
The company's sustainability initiative reportedly led the National Center for Public Policy Research (NCPPR), a self-proclaimed "conservative think tank" to demand that Apple "refrain from putting money in green energy projects that were not profitable," the paper reports.
Apple does "a lot of things for reasons besides profit motive," Cook reportedly told the shareholders. "We want to leave the world better than we found it."
"Not everything that Apple does is motivated by money," he said. "If you want me to do things only for ROI [Return on Investment] reasons, you should get out of this stock."
He is said to have added: "When we work on making our devices accessible to the blind, I don't consider bloody ROI."
Good for him. But the episode underscores an important issue and one that is not generally appreciated by well-meaning progressives who would like to see similar actions by more corporate heads. In fact, our particular system of capitalism in this country --- and even the law --- might very well favor the rightwingers from the NCPPR in this argument, rather than Cook and Apple...