By Brad Friedman on 10/13/2004, 3:09pm PT  

Contacting the advertisers makes a difference. The advertisers are paying attention. Once again, here is the link to a database of Sinclair advertisers, with information on how you can contact them to let them know your displeasure with their partisan use of your public airwaves.

Since I saw my insurance company, State Farm, listed in the database, I shot off a letter last night to politely let them know I was displeased with them doing business with Sinclair under these circumstances and would consider taking my business elsewhere if they continued to do so. Here's what they wrote back today:

Thank you for contacting State Farm regarding our television advertising.
State Farm purchases national advertising time with the major television networks.

Many local stations, including Sinclair Broadcasting Corporation's television stations, are affiliates of the networks and carry network programming. State Farm does not buy national advertising from Sinclair.

As a company, we take great care to be sensitive to programming that some people may find offensive. We monitor programming content rigorously. State Farm is non-partisan and does not endorse any candidate or political party. Reflecting these practices, State Farm does not, nor do we plan to, place national advertising on programs which are partisan in nature such as "Stolen Honor."

We value customer opinions and treat these matters with the utmost importance. Once again, thank you for contacting State Farm to share your opinion.

That's good news! Buy State Farm insurance! And keep up the good work! Sinclair's stock prices seem to be plummeting around all of this (see chart at top-right), which is also good news! You may want to check in with your Mutual Funds as well --- here's a list of the major funds invested in Sinclair --- to see if they may be invested in Sinclair (SBGI) and sell 'em off if so! The epicenter for the Sinclair Boycott is at this blog. Keep an eye on it.