READER COMMENTS ON
"Fighting Back at Sinclair"
(5 Responses so far...)
COMMENT #1 [Permalink]
said on 10/17/2004 @ 7:03 pm PT...
I too have done business with State Farm for decades and wrote a letter of protest. I received the same form letter as yourself. I emailed back, however, and asked if SF advertises nationally on, for example my local Sinclair affilitate ABC, would that not trickle down to the affiliates? They then asked for a phone number and best time to reach me to discuss personally.
Although I'm impressed with SF's response, I'm still researching to see how my dollars with them contribute to the Sinclair affiliates. I'm not certain yet that SF will not lose my longstanding business.
Do you, or any readers have more information or perhaps can explain the situation to better my understanding?
COMMENT #2 [Permalink]
said on 10/17/2004 @ 8:12 pm PT...
I don't currently have any more info on SF specifically, but if you speak with them, please share the results of your conversation with us here!
Please let them know that ANY support of Sinclair Broadcast Group will be announced publically and held against them! (Take good notes on that phone call!)
COMMENT #3 [Permalink]
said on 10/18/2004 @ 8:06 am PT...
I spoke with a very pleasant rep of SF. Again, I was told SF only advertises nationally and that it would be local advertisers of the affiliates that would be involved.
SF seems very concerned about this, particularly concerned about how and why they were on the boycott list. They feel they have no input on the affiliates as they don't buy advertising locally with them. Still, I'm not so sure major advertisers cannot influence affiliates.
Sinclair plans to broadcast, to my knowledge, Stolen Honor w/o ads, so boycotting any local "Joe Blow's Furniture Outlet" wouldn't help. My local Sinclair affiliate is ABC in St. Louis.
ABC has shown willingness to deal with Sinclairs political agenda when it went around its own Sinclair affiliates to offer the Nightline episode (reading the names of the fallen soldiers) to nonaffiliates in those same Sinclair markets. Perhaps the affiliates ABC, NBC, CBS, and Fox that Sinclair holds could be contacted.
Sinclair would have to preempt regular programing to show SH, which they can do for local important stories but SH is not a local news event, etc.
The 3 major networks ABC, CBC, NBC still have a hold over advertiser dollars, regardless. I suspect State Farm's response is directly related to the fact that angry consumers can hurt business big time. I asked if SF has any pressure to apply to the networks and they said no, but in the world of big business I find this a little doubtful, or that their response would have been as concerned.
Sinclair has never fared well as a publically traded company, 95% of shares family owned, and I believe their backing comes from investors who are willing to take a loss in order to promote their own political agenda, i.e. there's rightwing money behind them. Very concerning as Sinclair reaches 25 % of US viewers.
I do know that an affiliate station exchanges air time and money with the national network. The affiliate's revenue comes from local advertising and network compensation for running the network's programs and advertising. So, ABC, etc. pays Sinclair to run programs with national advertisers. I think as I suspected SF or any national advertisers $$ get to Sinclair affiliates through this manner.
Hope this is helpful. I'm looking at changing from SF but still researching to see how affiliates and Sinclair interact.
COMMENT #4 [Permalink]
said on 10/19/2004 @ 1:39 pm PT...
"Contrary to numerous inaccurate political and press accounts, the Sinclair stations will not be airing the documentary 'Stolen Honor' in its entirety," the Baltimore-based company said in a statement.
Sinclair said it would air a special news program on Friday called "A POW Story: Politics, Pressure and the Media" that would discuss the allegations surrounding Kerry's anti-Vietnam War activities.
COMMENT #5 [Permalink]
said on 10/19/2004 @ 4:27 pm PT...
"MMFA had announced its intention to underwrite a shareholder action against the company in the event that Sinclair had not altered its plans by 5 p.m. today. We will be watching to see if Sinclair fulfills its stated pledge to air an impartial newscast in place of the anti-Kerry communication, and we trust that all sides of the issues addressed will be fairly and equally represented. I hope that the broadcast Sinclair is planning to air on Friday will meet the concerns of advocates for quality media and shareholders alike."
Changing titles and showing SH in part doesn't change the intent of Sinclair, regardless whatever statements they issue. I think pressure from bloggers has had an impact though.
Cheers to internet activists.