By Brad Friedman on 10/16/2009, 4:43pm PT  

I'm thinking of changing the name of The BRAD BLOG to What Up? Anybody see any downsides to that?

UPDATE 10/17, 11:23pm PT: I actually presumed the irony above was self-evident. If many of the comments left are any indication, apparently it wasn't. So here's the previously-unlinked reference. Beyond that I must say I was surprised and rather moved, by the reaction in many of the comments, from around the world, even if they came as a result of having been inadvertently misled. So thanks very much for those and apologies for the goose chase. (Though I did enjoy it, nonetheless.) I think I'll call the blog Change the Game instead. Any objections?