Citing Rush Limbaugh's current self-inflicted woes, John Parikhal, CEO of Joint Communications, a 30+ year old media consulting operation, tells radio industry publication NTS Media Online that the future may be gloomy for folks in the talk radio "attack" business.
He charges that "out of touch" Limbaugh "is the proverbial canary in a coal mine" as Americans who have "been in 'attack' mode" for 15 years are beginning to realize "that attack has gained them nothing"...
That's one big canary. Don't know if Parikhal has nailed it or not, but his thoughts are certainly of note, as what has happened to Limbaugh --- Clear Channel-owned Premier Radio's $38 million/year baby --- has also served to put other RW talkers on pins and needles at the moment, while they watch to see how thinks shake out for poor Rush, whose big advertisers are now trampling each other to run away from.
On KFI, the 50,000-watt AM blowtorch which has been carrying Limbaugh out here in Los Angeles for decades, commercial breaks are now largely filled with local-only spots, campaign ads for the GOP Presidential primary (usually from Newt Gingrich's Super PAC), with almost every break punctuated with what could be a stinging foretelling of Rush's future: An ad from Glenn Beck and his online-only GBTV venture.
In a related story today, Media Matters' Eric Boehlert looks at the precarious place in which Clear Channel (as currently owned by Mitt Romney's Bain Capital, LLC) now finds itself --- thanks to the less-than-conservative all-in bet the media behemoth has banked on Rush, in "Struggling Clear Channel And Rush Limbaugh's $400 Million Payday".